What if some of your growth decisions are costing you money?
Bloom is an AI system built to challenge real growth decisions. I keep your existing strategy as the control, test a bounded alternative beside it, and use actual revenue to see which decision was better.
If your strategy wins, you've validated it. If Bloom wins, you've found upside you were leaving on the table.
Free for a small number of early brands.
founder of Bloom, 19, France
How it works
Find a decision worth challenging
I look for a real growth decision where the answer is uncertain and getting it wrong could matter economically.
Bloom takes a bounded shot
Your current strategy stays in place as the control. Bloom proposes an AI-generated challenger, with the scope and limits agreed in advance.
Reality decides
I measure actual economic outcomes. If your approach wins, you validate it. If Bloom wins, you uncover a better option.
No access to your accounts to start — it begins with a conversation, and goes only as far as you're comfortable.
Why this is valuable
Most businesses make hundreds of growth decisions without ever knowing what would have happened if they had chosen differently. Bloom is built to turn some of those decisions into evidence.
The point isn't to replace your judgment. It's to find the decisions worth questioning — and let reality settle the argument.
Why it's free
You get a rigorous answer to a real growth question in your business. I get the evidence needed to build Bloom properly.
I'm building Bloom to eventually help businesses make better decisions continuously — and proving the model on real decisions and real revenue comes first.
I'm keeping this to a few brands so I can stay hands-on with each one.
What this is not
- Not an agency. There's no team behind this page — just me, doing the work.
- Nothing to buy. No fees, and no paid plan hiding behind this page. I'm not selling anything.
- No blind bets. The challenger is bounded, agreed in advance, and your existing setup stays in place as the control.
- No lock-in. No contract, no commitment. If it's not useful, you stop — and you keep everything anyway.
Who I am
I'm Melchior Labrousse, and I'm building Bloom — an AI system designed to get better at making business decisions by testing its judgment against reality.
Long-term, I want Bloom to make building and running a business dramatically simpler. For now, I work personally with a small number of ecommerce brands, one decision at a time.
If you want to check who you're talking to, I'm on LinkedIn — same name, same story.
Have a growth decision you're unsure about?
Send me a message. If there's a clean way to test it, I'll tell you what I'd challenge and how I'd measure it.
Email is labroussemelchior@gmail.com — it's just me here, so you'll get a reply from the same person who wrote this page.